Sample Dental Market Report: Area Analysis for Greater Columbus, Ohio
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Sample dental market report: Area Analysis, Greater Columbus, Ohio
This is a walkthrough of a real Dentagraphics Area Analysis, the report a dentist orders when the question is not "is this address good?" but "where in this region should I open?" The sample covers Greater Columbus, Ohio, for a general dental startup.
Get the full sample Area Analysis report, free
How it works
- The region is divided into 20 circles, sized by population density.
- Each circle is scored on ten variables, weighted to the dentist's own practice strategy from the order form.
- The circles are ranked, mapped from least to most desirable, and the top five are profiled in detail.
- The weights stay adjustable on an interactive map in the Dentagraphics app, so the dentist can test other strategies.
The weights used in this sample
| Variable | Weight |
|---|---|
| Residents per dental office | 70% |
| Population density | 30% |
| Median household income | 30% |
| Average household size | 20% |
| Owner-occupied households | 20% |
| Population growth | 20% |
| Educational attainment | 20% |
| Employees per dental office | 10% |
| Median age | not considered |
| Language | not considered |
Every dental office counted is verified by our research team, and for a startup one office is added to each circle to simulate the new practice.
The top five areas
| Rank | Area | Residents | Dental offices | Residents per office | Median household income | Growth 2020 to 2025 |
|---|---|---|---|---|---|---|
| 1 | Shawnee Hills | 61,975 | 13 | 4,767 | $181,428 | 9.09% |
| 2 | Lewis Center | 31,722 | 10 | 3,172 | $168,156 | 12.76% |
| 3 | Powell | 60,064 | 18 | 3,337 | $163,218 | 8.59% |
| 4 | Sunbury | 23,008 | 6 | 3,835 | $136,801 | 12.48% |
| 5 | Plain City | 11,910 | 3 | 3,970 | $120,167 | 11.54% |
Each of the five is profiled with its positives and negatives. For example, Shawnee Hills ranks first on income and education and has a strong employment base, but the Scioto River limits how far patients will travel east to west. Sunbury and Plain City have little competition but small populations, which raises the risk of sudden over-saturation if a new office opens nearby.
The conclusion
Hot spots clustered in the northern part of the study area, and the report recommends starting the property search in Shawnee Hills, Lewis Center, Powell and Sunbury, then weighing specific properties on visibility, access, signage, parking, build-out and price.
Order an Area Analysis
- Price: $745
- Includes: human-verified competition data, handwritten analysis, a personalized interactive map, and a complimentary 30-minute consultation with a Dentagraphics demographer
- Order at app.dentagraphics.com
Already have one address in mind? See the sample Single-Site Study. For how the competition data is built, read how Dentagraphics verifies dental practice data.